There is always something new to learn, and the eMarket Readiness Program (eMRP) always reflects the latest things affecting the world of artisans. We held the 2023 eMRP from September 19th-22nd; 4 days filled with learning and networking.
We hosted 44 participants from Barbados, China, Ghana, India, Jamaica, Kenya, Madagascar, México, Pakistan, Spain, United Kingdom, and USA, and provided simultaneous translation from English to Spanish and, for the first time, Chinese.
Each day started with a practical presentation from 1 of our 6 presenters, sharing information on topics ranging from consumer trends to building buyer relationships. An alumni panel hosted 4 MRP alumni who shared their experiences in applying what they learned after attending the program. The students also loved the buyer panel and asked the 4 participating buyers questions that concerned their businesses and how to build lasting relationships with buyers from the US.
Some of our participants also joined small group coaching sessions at the end of each day. This gave them the opportunity to review the topics of the day and receive feedback from one of ATA’s mentors and their fellow students. Here are some thoughts from students about the program:
“Thank you all!! This was wonderful and reignited my passion [for] working with artisan makers.” – Abbie Kline of Kandahar Treasure
“It’s not just about creating products to generate income; it’s also about considering the comfort of the customer and finding ways to promote and market the product…It involves telling the story of our artisans.” – Virgilio Cruz Gutierrez of Alianza Komon Atel
We would like to extend a huge thank you to all our consultants, translators, panelists and participants who made the 2023 eMRP so amazing!