A Look Back at February 2023
Welcome to our second Aid to Artisans Monthly e-letter! We hope you enjoy reading about our project highlights from February.
TFO Canada Market Familiarization Trip
![]() They also did 2 days of retail tours, visiting stores across the city including high end retail stores in SoHo and home and accessory stores in the Chelsea Market area. One participant, Aero from Uganda, told us, “By coming here, I’ve learned that there are different types of buyers. Some buy a lot of products for a mass market, and some are looking for a small amount. So now I [k]now what my target is and how to price my products.” |
ATA at Shoppe Object |
![]() Bright pillows and pompoms were on display, as well as traditionally crafted huipils, hammocks, throw blankets, and tabletop accessories, all drawing buyers in to place orders and tell the stories behind the beautiful products made in Chiapas and the Yucatán Peninsula. |
A Success Story from Chiapas, Mexico |
Juana López Guzmán is part of the Las Mariposas Group in the municipality of San Juan Cancúc, Chiapas. Her work was featured in the Spring/Summer collection from Mexico that we displayed at the Las Vegas Market and Shoppe Object. Juana plays an important part in her group and advises her colleagues on product quality and highlights teamwork to achieve the group’s sales goals for local, national, and international customers. This role is important to the group, supporting their efforts to enter the market and move towards independence.
Designer Howard Peller Visits Kashmir, India |
Last year, we conducted product development workshops for artisans in Jammu & Kashmir, India, and introduced them to the US market through the “Art-X Kashmir – Export Linkage for Four Artisan Clusters in Jammu & Kashmir” project.
The designer of willow and wicker products, Howard Peller (pictured in the center of the above image), went to Kashmir in February to see how the products that he designed were made and witness the hard work the artisans put into bringing these designs to life. He met with our Local Coordinator Javeed Dar, the export company, Kadam Haat, and the artisans of the producer company, Shaaksaz Producer Company.
New Courses Launched at Artisan Business Lab
ATA’s Artisan Business Lab provides artisan businesses with resources and courses spanning all areas of doing business in the handmade space. Based on feedback about previous offerings, we launched 2 new courses in February. Marcella Echavarria created the How to Create Powerful Communications for Social Media course, where she provides a toolbox to implement and build the story of each brand on social media.
Our second course, How to Prepare for an International Tradeshow, by Nathalie Tancrede, provides the information needed to have a successful tradeshow experience, starting from the preparation phase, all the way through to post show follow up.
We also held 2 live webinars and 2 Facebook Live events with each instructor!
One-on-One Sessions Reach Morocco |
ATA Training Director Lauren Barkume worked with Hanane Ait Ouakrim, a Leadership Development Fellowship and founder of EMaâlem, a non-profit organization training artisans in Marrakech. Over the course of a month of one-on-one coaching sessions, ATA helped Hanane develop a training strategy for her organization, and provided feedback on the development of training materials to prepare for a Branding Development workshop and artisan expo which will be held in March with 20 artisans in Marrakech.
What’s to Come This Month |
Interested in what’s coming in March?
- Tamula Foods to exhibit at SIAL America in Las Vegas for the first time
- Sponsored by the US Embassy in South Africa, ATA’s Training Director, Lauren Barkume, will be travelling to 4 cities across South Africa to conduct workshops and training for entrepreneurs, women, and youth in the creative industry.