Training Entrepreneurs in Artisan Markets
Training Entrepreneurs in Artisans Market (TEAM) is Aid to Artisans’ advanced training initiative for emerging artisan-based enterprises seeking to enter the US retail market for the first time at the Las Vegas Market. TEAM has been developed for those who have completed Aid to Artisans’ signature Market Readiness Program (MRP) in New York or believe they have enough experience to enter the US retail market. Entrepreneur leaders, especially our MRP alumni, have expressed the need for TEAM. This program is our response, an expansive training experience to artisan entrepreneurs for the complexities of the US retail market.
Part 1: TEAM Boot Camp is a pre-show training via 2 webinars sessions scheduled one month prior to the Las Vegas Market: 2
- Webinar One: The Fundamentals: Exhibitor Preparation for the US Retail Market
- Key Topics: Export Readiness, Understanding logistics, Import Regulations, Terms & Conditions, Costing & Pricing Review, Sample selection, Booth Materials
- Webinar Two: Setting the Groundwork: Getting Ready for a Successful Trade Show
- Key Topics: Booth display, Buyer expectations, Pricing review, Elements of writing an order, Best business practices, Trade show etiquette
Part 2: TEAM Personal Trainers, industry experts in multiple disciplines, will be onsite throughout the duration of the Las Vegas Market providing individual mentoring, coaching and guidance in industry business practices, booth set-up and display, and negotiating a sale.
WHY THE LAS VEGAS MARKET
Las Vegas Market is the nation’s fastest-growing gift and home décor market and the leading furniture marketplace in the western U.S. LVM presents 4,000+ gift, home décor and furniture resources in an unrivaled market destination. This unique offering draws tens of thousands of buyers twice a year from 50 states and 76 countries, with a heavy concentration on western buyers who do not attend markets in the East. As part of ATA’s TEAM program, you will have your own booth and experience the Las Vegas Market from start to finish in Pavilion 1. You will gain valuable exposure to leading retailers and buying groups including Williams-Sonoma, Pottery Barn and networking with a growing number of international buyers and designers, and a strong representation from western’s US. Most importantly, LVM is rapidly becoming the GO-TO market for artisan-made products. Located centrally downtown, by attending LVM, you will have easy access to world-class hotels, restaurants, and touristic attractions.
If you have further questions, please contact Maud Obe at MaudO@creativelearning.org.