eMarket Readiness Program™ (eMRP)2021-11-05T02:56:25+00:00

Helping you Navigate the Evolving Handmade Market

June 22-25, 2021

Download the Info Sheet!

Register Today!

The eMarket Readiness Program™ (eMRP) is a live online training experience for the artisan sector. Aid to Artisans has distilled 28 years of experience running the Market Readiness Program at the NY NOW trade show to develop this 16-hour online program. It will give you the tools and market information you need to sell your products into the changing world market.

Designed for international artisan producers, designers, exporters as well as the leadership of craft-based enterprises and international development professionals, this immersive training provides you with intensive learning, hands-on exercises, one-on-one coaching, and small group learning. Held live on Zoom in only from June 22nd to June 25th, 2021 from 10am to 2pm EST (Washington D.C.), this training will be recorded for registered participants to access after the class. (For your time zone, visit https://www.thetimezoneconverter.com/)

You will walk away with an action plan for your business designed to take you forward with confidence into the evolving market.


  • Global Opportunities & Trends for Handmade
  • The Evolving Structure of the U.S. Market
  • Shifts in Export Distribution Channels
  • Post COVID-19 Trends in Color & Design
  • Product Development & Design for the Handmade Market
  • Costing & Pricing Strategies
  • Online Marketing and Branding for Handmade
  • Online Handmade Retail Tour
  • Building Buyer Relationships Online
  • Buyer Panel


  • 16 hours of learning from handmade industry experts
  • Insight into the factors affecting the changes in the handmade market
  • Identify key product, color and design trends as they apply to your business
  • 4 Small Group coaching sessions
  • Homework to apply learning to your business
  • Digital ATA Training workbooks
  • Develop actionable strategies for your organization/business
  • Exclusive access to recorded presentations
  • COVID-19 Retail Buyers’ Industry Survey
  • Virtual Buyer Panel and Cocktail Event


Early Bird Price (Until May 7, 2021)

  • One person: $620 USD
  • Two people per company: $920 USD
  • Three people per company: $1,140 USD

Full Price (From May 8, 2021 to June 8, 2021)

  • One person: $740 USD
  • Two people per company: $1,100 USD
  • Three people per company: $1,320 USD

The eMRP program fee can be paid by Credit Card, Paypal or by Wire transfer. Payment is due in full upon registration.


This course will be held on Zoom. You will need to sign up for a free Zoom account at https://zoom.us/signup in order to participate in the class. Once we receive payment, you will be sent a link and further instructions on how to join the course online.

There is a maximum of 250 participants allowed in this class. Registration closes on June 8th, 2021, or once registration is full. We will offer a waitlist for a future training date once registration is full.

Register Today!


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