Want in on a little secret? The key to having a successful tradeshow experience is in the preparation and research before you step foot in the exhibition space. In preparation for the NY NOW Winter Show in February, 6 entrepreneurs from Uganda, Ethiopia and Lesotho participated in one-on-one coaching sessions between December 2023 and January 2024.
During these sessions, entrepreneurs discussed communication strategies, preparation of marketing materials, product design, costing, pricing, and more with our experts, Dondrill Glover and Nathalie Tancrede, and Lauren Barkume, Aid to Artisans Training Director.
We took an extra step to ensure they were ready for the show by having each entrepreneur join the How to Prepare for an International Tradeshow course on Artisan Business Lab. This was followed by Q&A sessions held via Zoom where entrepreneurs and consultants discussed what they have been learning and doing to prepare for the upcoming show.
Hosaena Getahun of Ze’el Clothes shared:
“I had my first Zoom meeting with Dondrill and I had the opportunity to showcase my new products for her. So, she provided me with helpful and great feedback [on which products I should bring to the show].”
Next stop for these 6 entrepreneurs is the NY NOW Winter Show from February 4-7, 2024! This coaching program was sponsored by Trade Facilitation Office Canada (TFO Canada).
Stay tuned to learn how the NY NOW show went for these 6 businesses!