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Market Readiness Program™ (MRP)2019-04-11T05:48:11+00:00

Empowering Emerging Craft Enterprises

The Market Readiness Program™ (MRP) is a unique hands-on training experience everyone in the artisan sector. Held every August at NY NOW, the premier Home and Lifestyle trade show, the 4 ½-day program is designed for international artisan producers, designers, exporters as well as the leadership of craft-based enterprises. Our program provides intensive preparation for entry into the U.S. retail market. Learn about the market through in-depth training below!

Register for the MRP now!

Download the 2019 Info Sheet!

TOPICS INCLUDE

  • Structure of the U.S. Market
  • Export Distribution Channels
  • Global Opportunities & Trends for Handmade
  • Key Concepts in Product Development & Design
  • Trends in Color & Design
  • Green & Sustainable
  • Marketing Basics & Internet Marketing
  • Costing & Pricing
  • Planning for Production & Quality Control

KEY PROGRAM BENEFITS

• Gain insight of the diverse structure of US retail market
• Identify the characteristics of your target market
• Learn directly from industry experts in product development, design and marketing
• Receive product reviews by designers and potential buyers
• Work daily in small groups with industry mentors
• Enjoy daily access to industry-leading Home and Lifestyle trade show
• Develop actionable strategies for your organization/business
• Network with artisans and key stakeholders in the international craft sector
• Transfer the acquired knowledge to members of your organization/business
• Receive your personal Training Manual containing all program materials

EXPERIENCE THE MARKET

Throughout the program, you will have the opportunity to tour one of the most important trade shows in the U.S. retail market, accompanied by an industry mentor who will guide you to discover potential markets opportunities for your products. Each day you will participate in facilitated discussions, analyzing challenges, identifying solutions and sharing best practices with colleagues from around the world. On the last day, guided tours to New York City retailers will reinforce classroom presentations as well as provide onsite opportunities for your own market research. Join the hundreds of men and women, from more than 45 countries, who since 1993 have trained with Aid to Artisans’ Market Readiness Program™.

For more information please contact Lauren Barkume (LaurenB@creativelearning.org). Placement is subject to availability.

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