Aid to Artisans’ Response to COVID-19

To Our Community:

The COVID-19 pandemic is changing the ways the artisan world operates. On April 29, 2020, NY NOW announced they are postponing their August 2020 Summer market, which has long hosted the Market Readiness Program (MRP).

Since the MRP is the most respected and longest running marketing program for artisan businesses, we decided that it would be wrong to deprive the artisan community of this service.  So, after careful consideration, we have decided to move the 2020 MRP online. We will also be canceling our Training Entrepreneurs in Artisan Markets (TEAM) July 2020 program at Las Vegas Market.  TEAM will run again in January 2021. In addition, we are continuing to offer our virtual One-on-One coaching program to provide increased support to artisan businesses during this challenging time.

It is more important than ever for us to make our artisan training programs available as to as many people as possible. Our goal is to bring cutting edge market information to the artisan sector, and as the market shifts, we will adapt our operations to meet your needs. The new eMRP will continue to provide intensive preparation for entry into the U.S. retail market, and our One-on-One coaching will offer tailored custom support and guidance during these challenging times.

Registration is now open for the immersive eMRP that we hope can support even more artisan businesses, designers, exporters, and craft professionals than ever.

Although as we are sad that we will not be seeing you in person in New York, we are excited to offer this essential information and immersive program in a new virtual form.

We wish our community, friends and family good health and safety during this difficult time.


Aid to Artisans